Tag Archives: social media strategies

Twitter for Kitchen and Bath Industry Pros

By Stacy Garcia

I am often asked why Twitter is my favorite social media platform. I’m always left with so much more to say on the matter so here goes.

First of all, I find Twitter to be the most social of the social sites.

This is where I have met most of my industry connections. We now follow each other on many platforms and meet up in person when we can, but it all started on Twitter. Twitter allows us to follow and connect with other experts in our field. Building these relationships has not only expanded my world but it has been a lot of fun. If you aren’t using Twitter to boost your visibility, I think you’re seriously missing out.

Twitter for Marketing?

For those who say they are only on social media for marketing their business, I say Twitter is an important part of this mix. Did you know that tweets are indexed by Google? Yes! Twitter can help with your website SEO. All of your social profiles should lead the viewer to your website, where the prospective client can pick up the phone and make the direct connection with you. An impression of you has been established by the time they call. Google is where many prospective clients will first hear about you. Even if they learn about your company some where else, they will likely Google your name to find out more. What will they find? Your social media activity will let them get to know you which is very valuable indeed.

Wondering what you should Tweet?

Here’s what I recommend:
• Tweets with pictures are more popular. Share your work.
• If you blog share links to your posts.
• Share interesting articles on topics related to your business.
• Retweet good information already posted by your friends.
• When you post to Facebook, Pinterest or Instagram, share on Twitter too.
• Share your expertise at #KBtribechat on Wednesdays at 2pm eastern.

Can’t join KBtribechat during the business day?

Go read the timeline for the hour by searching the hashtag. When convenient for you, answer some of the questions, make comments and/or retweet answers you like.

Represent yourself accurately!

Twitter is 100% social. To me there are two discerning factors that make me want to follow. 1.) The account must look like a real person or business is behind the account. It is important to completely fill out your bio including your website AND a picture. Don’t leave the blue twitter bird logo or add a silly cartoon figure. Upload a picture of yourself or your company logo. Make sure your bio represents you. Also, upload an interesting banner image that adds information about you. 2.) When you post have it be interesting information on your topic.

To gain followers, ideally your Twitter account must look professional and engaging.

Get connected by Twitter chatting!

Our #KBtribechat group is extremely welcoming and helpful. Say hello at the beginning of the hour and let us know you’re new. You’ll be warmly included in the discussion and followed by those you interacted with. Twitter is not the place to be sales pitchy on a regular basis. KBtribechat gives you the platform to share expertise and information on a variety of kitchen and bath industry related topics on a weekly basis. Just add the hashtag #KBtribechat to your tweets to be part of the conversation.

I look forward to “seeing” you on Twitter! I encourage KBtribe to add their Twitter wisdom and tips in the comment section of this post.

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Filed under Twitter Tips

August 26 at #KBtribechat – Social Media and Digital Strategies

Hosted by Leslie Carothers

Leslie’s KBtribechat questions:

Q1: What has been the most effective DIGITAL strategy for you so far this year in securing new clients? Your enewsletter, your blog, Instagram, Pinterest, Linked In, You Tube, Tik Tok or something else?

Q2: Let’s talk about Instagram. Here are 3 of my top tips, what have you done that’s been effective? 

Q3: Let’s talk about your blog. If you write a blog, how are you using your blog to gain new clients? 

Q4: What’s been your experience with video so far? Have videos helped you secure new clients?

Q5:  If you are offering virtual design services, too, what digital strategy has helped you secure new clients?

Q6:  What is your pain point with digital marketing? Time, know how, not knowing what to focus on….or something else?

Q7: What advice do you have for designers who will read this transcript later on? What would you advise them to do?

Join this Twitter Conversation

on Wednesday, August 26

from 2 to 3pm eastern

by adding #KBtribechat to your tweets!

Here’s where you’ll find the transcript for this KBtribechat.

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Filed under Topic Descriptions

The Role of Social Media in the Kitchen & Bath Industry with Stacy Garcia

An Element Designs Podcast featuring Stacy.

On this episode of Element Sessions, Voice of B2B Daniel Litwin was joined by cabinet industry veteran Stacy Garcia, the owner of Garcia Cabinetmakers and founder of KBtribechat™️, which facilitates weekly social media discussions on Twitter for thought-leaders in the kitchen and bath industry.

 

Litwin and Garcia, who brings four decades of experience in the industry to the table, dove into how social media has not only provided inspiration through sites like Instagram and Pinterest, but has completely reshaped the way professionals in the kitchen and bath industry network, build relationships and share ideas.

 

“We were early adapters of computers – we’ve done shop drawings since the early days of them being available on the computer,” Garcia said. “But that has evolved way beyond what it was in the early days. … I see everything online now. Things stay the same, but (there are) different platforms, and you really need to be represented online.”

 

Garcia said she’s noticed a shift in networking away from phone and in-person avenues and another in data collection, which has moved online and away from slogs down to City Hall for records, etc.

KBtribechat™️, designed to make Twitter more effective for members of the kitchen and bath industry, has allowed Garcia to craft a critical space for achieving the industry’s modern goals and expanding the boundaries to unexplored, fascinating topics.

 

“The main thing is that I don’t consider it mine. It’s a community,” she said. “I’m overseeing it, but if I see that somebody has a special area of expertise that I find fascinating, I will ask them to host. … It’s a whole community thing.

 

“It’s our industry’s platform. It’s not about me, it’s about the industry.”

Listen on Apple Podcasts

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Filed under kbtribechat news, Twitter Tips

Social Media Management for K+B Pros

With so many sites to choose from, social media can be time consuming and a maze to figure out!  We must have a strategy to manage our business accounts.  It is fortunate that the KBtribechat community has a wealth of information to share on the topic to help those who are just starting out.

social media icon pic

A  social media tip from us – if you are a kitchen and bath industry pro who is active on Twitter (or wants to be), we recommend our KBtribechat discussions as a must! Participating with us on Wednesdays insures your Twitter time is well spent.

Our discussion questions: 

What are the must places to be online? These are the places we focus our attention on!

What are the secondary places to be online? These are sites where you recommend setting up a profile but rarely update.

What strategies help manage your social media accounts successfully?

Share tips to save time managing social media.

What are your SoMe pet peeves? Understanding the things that irritate people online helps us know what not to do!

Join our Twitter discussion on April 23rd from 2 to 3pm eastern time by adding #KBtribechat to your tweets.

Here is the transcript for this KBtribechat.

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Filed under kbtribechat questions, Topic Descriptions