Tag Archives: marketing

Move Over Millennials: Are You and Your Biz Ready to Market to and Employ Gen Z?

Hosted by Irene Williams

Irene Williams - Jan 2020

Generation Z is coming of age. Is your business poised to market to and employ this unique, increasingly powerful group? Well, you need to be! As of this year, Gen Z represents 40% of U.S. consumers and is rapidly entering the workforce. Born between 1997 and 2012, Gen Zers are challenging marketplaces and workplaces—in new, different ways than Millennials have.

Join us for a practical chat led by digital marketer Irene Williams and longtime contributor to our industry. After years managing social media and digital marketing for herself and her agency’s clients, Irene has gained lots of knowledge and know-how about connecting and communicating with cross-generational audiences. As Gen Z is coming on strong and set to be the largest demographic segment on the planet, it’s time for all of us to dive in, discuss, and get ready!

Our KBtribechat Questions:

1.)  What do you know about Gen Z? Share your take on mindsets, priorities, etc.
2.)  How does tech affect Gen Z?
3.). What does Gen Z want for home & design?
4.)  How can your biz prep for Gen Z clients & employees?
5.)  Share the “Gen Z in Me”—the ways you relate to & understand this group.

Join this Twitter conversation

on Wednesday, May 27

from 2 to 3pm eastern

by adding #KBtribechat to your tweets!

Here’s a link to read the transcript of the KBtribechat.


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Making a Difference

One kitchen or bath at a time!

What influences your purchasing decisions?




Does a company’s history or narrative help you make a decision to do business with them or is it incidental?

If a company has an eco story do we assume they’re shouting it from the rooftops? Do you care?

Do you go out of your way to buy products made in the USA? Why or why not?

Do you tend to favor manufacturers you see at #KBtribechat? Do you go out of your way to do business with them? Why or why not?

Can we make the world a better place with our purchasing decisions?



Join us for this Twitter discussion on Wednesday, June 18 from 2 to 3pm eastern time by adding #KBtribechat to your tweets!

Here is the transcript for this KBtribechat.







Filed under kbtribechat questions, Topic Descriptions

Digging Deep Into Pinterest

On Wednesday, October 24, 2012, Courtney Price is hosting kbtribechat.  Courtney will be interviewing Beth Hayden, author of Pinfluence –  The Complete Guide to Marketing Your Business with Pinterest.  Beth will enlighten us about some of the advanced features and tools that we can use to get the most out of Pinterest for business purposes.  Come prepared to learn a lot- she will be sharing valuable information!  Join us on Twitter from 2 to 3pm eastern time.






Beth’s book is available on Amazon here:


And there are other links for downloading/buying on her website:

Courtney Price is an interior designer, blogger and avid Pinterest user. You can find her at :

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Marketing Tips for k+b pros

On October 17, 2012 we will be sharing our best MARKETING TIPS at #kbtribechat on Twitter.  Join our discussion from 2 to 3pm eastern time.

We chat every Wednesday!









SOCIAL MEDIA – Have you found that being active on social media has helped sales?

What are the pros and cons of Twitter,  Facebook , Google+, Pinterest, YouTube, Tumblr, Flickr, Houzz, Cultivate, Instagram, LoveIt??

Did I miss any social media outlet above that you really like to showcase your business?

Share your social media tips!

Have you thought of having a social media intern?

BLOGGING – Does blogging help your sales? How? Please share your tips!

What items are in your marketing plan?

Print Media, direct sales, phone solicitation, e-mails, cross promotion, press releases….

What marketing ideas have worked well for you?

networking, direct mail, volunteering, google ads, newsletters, offering free classes

Here’s the transcript for this chat.


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The New Face of Marketing

We are proud to announce that the August 29, 2012 kbtribechat will be hosted by  prolific blogger, social media specialist, builder Todd Vendituoli.   Join us in a discussion on The New Face Of Marketing – with four generations in the marketplace now!  This chat will take place on Twitter from 2 to 3pm eastern time.

This SlideShare will be helpful in our discussion!

Here are our discussion questions:
1.) There are 4 generations in the marketplace now. Are you marketing to all of them?
2.) Do you market differently to different age groups? Explain!
3.) Gen Y are those in their 20s. Are they a factor in kitchen & bath sales? What do find they want?
4.) Gen X are 31-42. What do you find they are looking for in regards to their home/kitchen/bath?
5.) The Baby Boomers are those 43-61. What do you find about this group in regards to your sales?
6.) The Civics are those over 62. Are you selling to them? What?


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Host Todd Vendituoli









Todd Vendituoli

Todd is a prolific blogger, social media expert and owner of Todd Vendituoli Construction LLC in Vermont and KV Construction Ltd in Eleuthera, Bahamas.

He writes:



And can also be found around the web on:





On March 21, 2012 Todd Vendituoli hosted kbtribechat on Blogging for Business.

On May 23, 2012 Todd hosted kbtribechat on Houzz.

On August 29, 2012 Todd hosted kbtribechat on Marketing To The Four Generations In The Marketplace Now!

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Host Nick Lovelady

Nick Lovelady

On Wednesday, February 22, 2012, Nick will be hosting kbtribechat on Social Media – Is it Marketing? Join in the twitter discussion from 2 – 3 p.m. eastern time by adding #kbtribechat to your tweets.


Nick Lovelady is a second-generation designer at Cupboards Kitchen & Bath, a central Alabama showroom with high style and Southern flair.  His no-nonsense approach to design makes him an invaluable resource to his clients and the thousands of readers and followers online.  The Cupboards Blog offers daily inspiration about kitchens and bathrooms, the design profession and process, tips for homeowners and remodelers and occasionally football.

Nick hosted kbtribechat, September 7, 2011, on Low Cost Marketing Ideas.

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