Whirlpool Corporation is ready to be back safely and in person on the show floor at the annual NAHB International Builders’ Show (IBS), the largest annual light construction trade show in the world, on February 8-10, 2022 in Orlando, Florida. Show attendees can expect to see the latest kitchen and laundry appliance innovations that reflect today’s most in-demand industry trends in the Whirlpool Corporation booth W2554, and throughout Professional Builders’ Show Village.
In addition to exhibiting, the company is the official host for the annual in-person KBTribeChat happening at 2 p.m. (ET) Wednesday, February 9. Join Whirlpool and other kitchen and bath industry professionals as they discuss the most prevalent home building and design trends expected in 2022. In-booth chat attendees will get an exclusive tour of the Whirlpool Corporation booth as well as a special gift from Yummly®. If you’re not at the show, you can still join the discussion by following the #KBTribeChat hashtag!
Whirlpool Corporation, the world’s leading kitchen and laundry appliance company, develops and designs purposeful appliances that are driven by consumer insights. No matter how trends and consumer needs change, Whirlpool’s diverse product portfolio is designed to address those evolving preferences. For more than 110 years, Whirlpool Corporation and its family of brands — Amana, Whirlpool, Maytag, KitchenAid and JennAir — have been synonymous with breakthrough products, ideal for building industry professionals who want to offer their clients innovative appliances that meet high standards of performance.
To prepare for the discussion, here are our KBTribeChat questions:
What are consumers prioritizing in 2022 when it comes to home features and design?
How are generational preferences influencing home features?
How can designers incorporate sought-after kitchen and laundry elements into a small space?
Gourmet kitchen upgrades were sought-after in 2021 – what types of luxury kitchen features and designs can we expect to see in 2022?
What changes do you expect with laundry room design and function?
Laundry rooms have moved out of the basement and garage to premium placement in a home’s main living areas. Rather than the utilitarian dungeons of old, these spaces are likely now to be spacious, sunny and stylish. They also work harder than ever before, often evolving into multi-tasking flex zones for hobbies, pets, pantry storage, device charging, family organizing and package handling.
This trend greatly accelerated during the Covid-19 pandemic, when the room’s appliances took on tremendous importance in handling clothing, linens, towels, and even well-worn stuffed animals! Their sanitizing power became a crucial component in a household’s health and well-being. Laundry appliances’ ability to help you get quickly back to the office (or your next Zoom meeting) in your favorite outfit counts too.
Explore the latest appliance types and configurations, performance features, and space planning opportunities to enhance your client projects. Explore too the links between laundry zones and wellness design for health-focused homeowners and builders.
Join wellness design consultant and Wellness by Design book author Jamie Gold, CKD, CAPS, MCCWC with global appliance manufacturer and sponsor LG for Wellness Design in the Laundry/Flex Room. This lively, informative KBtribechat will happen on Wednesday, September 15th at 2 PM ET/11 AM PT.
Our KBtribechat Questions:
How have your laundry zone projects changed in recent years in terms of budget, size, and location within the home?
Are you adding secondary laundry spaces in larger homes and, if so, which locations and what equipment)?
For laundry/flex rooms, what additional functions are clients typically including (e.g., pantry, pets, package handling, other)?
What laundry appliance features and benefits are being requested most often (e.g., space saving hacks; water and energy-saving; timesaving and convenience)?
Is there more of a focus on wellness features like allergen-cleaning, sanitizing, steam, accessibility, and other considerations in their appliances – or are you suggesting them?
Smart homes seem to be more popular by the day, are clients requesting more appliances with smart features?
Laundry rooms have gotten more stylish and spendy in recent years. Show off some of your favorite spaces.
You’ve probably specified hundreds or even thousands of organizing accessories for your projects, but have you thought about them as wellness design features? How might doing so improve your clients’ lives and your profitability? Join wellness design consultant and author Jamie Gold, CKD, CAPS, MCCWC with organizing manufacturer and sponsor Rev-A-Shelf for a Wednesday, September 16th discussion about the Five Facets of Wellness Design and how organization enhances functionality, the fourth facet.
Our KBtribechat Questions:
Q1. Are you discussing wellness design with your residential clients? If so, how do you define it and which rooms are they most interested in enhancing?
Q2. Are you discussing aging/living in place, accessibility and/or ergonomics with your clients? If so, how are you tying those conversations into the organizing accessories you recommend?
Q3. What are the most popular organizing accessories you’re specifying for your kitchen projects, and what wellness benefits are you discussing with clients about them?
Q4. What are the most popular organizing accessories you’re specifying for your adult and children’s bathroom projects, and what wellness benefits are you discussing with clients about them?
Q5. What are the most popular organizing accessories you’re specifying for your laundry/flex room projects, and what wellness benefits are you discussing with clients about them?
Q6. Which other rooms or spaces (e.g., butler’s pantries, garages, closets) are you specifying organizing accessories for and which types are the most popular?
Jamie’s professional focus is the link between healthy living and healthy home spaces. She consults for homeowners and the homebuilding industry on this topic, and is a popular speaker at trade shows around the country. This was one of the reasons for Jamie’s inclusion in a 2017 industry top 50 Innovators list and being named 2020 Wellness Influencer in another.
Jamie’s first book, New Kitchen Ideas That Work, published in 2012 by Taunton Press. Her second Taunton book, New Bathroom Idea Book, published in 2017. Both shared ideas about wellness and functionality, as well as style. An avid trend watcher, Jamie also writes the monthly Trend Spotting section for Kitchen & Bath Design News and is a regular contributor to Forbes.com on wellness design. Her articles have appeared in Fine Homebuilding, HuffPost, BobVila.com, Houzz and numerous other publications. Her design blog, Gold Notes: Nuggets from the World of Residential Design, has been posting online at her website since 2008.
In addition to writing and consulting on residential design projects, Jamie creates seminars and webinars for media, trade and consumer audiences, and consults on product development and trends for housing industry corporations and financial analysts.
Her speaking credits include the official National Kitchen & Bath Association Chapter Presenters roster and panels at the Kitchen & Bath Industry Show and Dwell on Design.
Today’s Most Wanted Space: Whirlpool Corporation Hosts KBTribeChat on the Laundry Room
A lot has changed in 2020, but one thing that hasn’t is the desire for a laundry room in the home. This space still tops the list of features today’s buyers want most. But, laundry rooms are evolving. They no longer have to be a boring space that’s hidden away from the rest of the home. Instead, they’re finally getting the attention they deserve and, with the right design, can be functional, beautiful rooms that make homeowners’ lives easier.
On Wednesday, September 9, join Whirlpool Corporation (@WhirlpoolCorp) as the company plays host to a KBTribeChat on this sought-after space.
Whirlpool Corporation, the world’s leading kitchen and laundry appliance company, designs innovative appliance solutions that help streamline this task. The Whirlpool Corporation brand portfolio has been thoughtfully designed to help building industry professionals appeal to the needs and wants of today’s home buyers, whether they’re looking for a functional laundry appliance that fits into a small space, or one that removes unnecessary guesswork.
Mark your calendars for Wednesday, September 9 at 2 p.m. ET as Whirlpool Corporation leads a discussion on building and designing innovative laundry spaces.
Here are our KBtribechat questions:
1.) How has laundry appliance technology advanced in the last few years?
2.) How can homeowners transform laundry rooms into multi-functional spaces?
3.) Which features have homeowners come to expect in their laundry rooms?
4.) What are some ways to incorporate laundry into small homes?
5.) Which design tips can help keep laundry rooms organized?