Tag Archives: Irene Williams

August 12 at #KBtribechat – Retrain your Brain!

Hosted by Irene Williams.

Irene williams

Anybody feel like this year is one long Groundhog Day experiment?

There’s no denying we’re facing uniquely challenging times. No one is exempt from the unexpected circumstances of this year. It’s one for the books, and most of us are probably ready for these books to be closed forever, please-and-thank-you!

When we originally scheduled this KBTribeChat session on “How to Retrain Your Brain,” we had no idea what would the days ahead would hold. Back then, we knew that busy kitchen & bath designers and biz people would benefit from a chat about how mindset strategies can positively impact both professional and personal lives. Now, the topic seems more relevant than ever!

For this chat, we’re going to get into some ‘real talk.’ We’ll trade notes on how we’re doing and what perspectives we have as this year progresses. And we’ll share practical ways to “mind our brains” on an ongoing basis, so that we can be more resilient and able to move forward—even when the unexpected occurs.

Irene Williams will be on hand to guide the discussion. After more than a decade as an independent business owner working with brands in our industry, Irene realized the most valuable lessons gained in entrepreneurship related to core life skills and mindset that translate to all areas of life. She’s created online courses to help others learn the same things, as well.

The goal of this chat is to not only empathize with each other professionally and personally, but also to crowd-source real-life insights and ideas to grow, learn, and improve through it all—even the unexpected.

Our KBtribechat Questions:

How’re you faring? Share where you’re at personally, professionally—the good and not-so-good.

What do you wish you’d had in place/already conquered prior to the surprise of 2020? (i.e. – better organization, an established workout routine, more web-based biz solutions, etc.)

What pivots/changes have you made this year? Any new biz strategies, mindset shifts, reprioritizing?

Still working from home? Offer your tips for being productive, staying connected.

What are your best lessons learned or skills acquired this year? What will you carry with you into the future?

Join this Twitter conversation

on Wednesday, August 12

from 2 to 3pm eastern

by adding #KBtribechat to your tweets!

Here’s the transcript.

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Filed under kbtribechat questions, Topic Descriptions

Move Over Millennials: Are You and Your Biz Ready to Market to and Employ Gen Z?

Hosted by Irene Williams

Irene Williams - Jan 2020

Generation Z is coming of age. Is your business poised to market to and employ this unique, increasingly powerful group? Well, you need to be! As of this year, Gen Z represents 40% of U.S. consumers and is rapidly entering the workforce. Born between 1997 and 2012, Gen Zers are challenging marketplaces and workplaces—in new, different ways than Millennials have.

Join us for a practical chat led by digital marketer Irene Williams and longtime contributor to our industry. After years managing social media and digital marketing for herself and her agency’s clients, Irene has gained lots of knowledge and know-how about connecting and communicating with cross-generational audiences. As Gen Z is coming on strong and set to be the largest demographic segment on the planet, it’s time for all of us to dive in, discuss, and get ready!

Our KBtribechat Questions:

1.)  What do you know about Gen Z? Share your take on mindsets, priorities, etc.
2.)  How does tech affect Gen Z?
3.). What does Gen Z want for home & design?
4.)  How can your biz prep for Gen Z clients & employees?
5.)  Share the “Gen Z in Me”—the ways you relate to & understand this group.

Join this Twitter conversation

on Wednesday, May 27

from 2 to 3pm eastern

by adding #KBtribechat to your tweets!

Here’s a link to read the transcript of the KBtribechat.


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February 5 at #KBtribechat – Digital Decluttering

Hosted by Irene Williams

Irene Williams - Jan 2020

Ever feel like you need to go “Marie Kondo” on the clutter in your digital, social, and mobile life? You’re not alone!

All of us are constantly tethered by technology, relying on social media and digital platforms to manage our businesses and connect with friends and family. It not only can be intrusive; it’s potentially addicting. Without strategies to manage email, computer files, phones, photos, and time spent on the socials, we can drown in overwhelm and disorganization.

Join us for a practical chat about ways to tame the tech. Digital marketer Irene Williams will guide our discussion. After years managing social media and digital marketing for herself and her agency’s clients, Irene developed a Digital Decluttering system that transformed her daily life and vastly increased her productivity and peacefulness. Now, she’s on a quest to help others do the same (and she has the time and energy to do so thanks to her own solution!).

Our KBtribechat questions:

Q 1:
What area of digital life overwhelms you the most & why? Consider email, computer files/photos, social media, smartphone use, etc.

Q 2:
How does digital disorganization/too much social media make you feel & affect your biz/life?

Q 3:
Let’s talk about your inbox. What’re biggest challenges w/ email?

Q 4:
Ever get sucked in by social media? Share experiences & how you tried to handle it.

Q 5:
Computer files & phone photos: Need an excavation crew to find your stuff? Do tell!

Q 6:
Share favorite tools/tactics/tips for managing your digital life.

Join this Twitter conversation

on Wednesday, February 5

from 2 to 3pm eastern

by adding #KBtribechat to your tweets!

Here’s a link to read the transcript for this KBtribechat.

Leave a comment

Filed under kbtribechat questions, Topic Descriptions

It’s #TileTuesday on #KBTribeChat Wednesday!

Tile consumption in the U.S. is on the rise. As market demand is growing, so are the creative options that tile makers are offering. That means it’s high time for our tribe to talk tile style and share insights on how you’re working with this beloved material in your projects.


Join us as we assemble with the very tile-minded Arpi Nalbandian (aka @tileometry) and Irene Williams (aka @tiletuesday and @crossvilleinc) to chat about trends and the ins and outs of tile use, selection, and installation. Best of all, we’re carving plenty of time for you to show and tell us about your favorite projects with tile—so be sure to have images ready to share!

Here’s a look at our discussion guide for the conversation:
• Why do you spec tile? Look—performance—sustainability—etc?
• What tile styles are tops w/ you & clients (color—size—look)?
• Spec’ing more tile lately? If yes, why? If no, what’s spec’ed instead?
• Name your top tile suppliers/makers. Why?
• Do you have a fave installer? Tell how design & installation work together.
• Your best tile installs—show & tell!

About our co-hosts for this KBtribechat:


Arpi Nalbandian
Arpi Nalbandian is a writer, editor, blogger, and social media consultant who is passionate about tile, design, and architecture. With more than 20 years of editorial experience in the flooring industry, she brings a unique feel and perspective to her articles thanks to her many years of travel and personal experiences.

She is the owner and founder of Tileometry, a regular contributor to Avente Tile’s “Tile Talk” blog, Associate Editor/Social Media Director for ProInstaller magazine, and associate editor for Premier Flooring Retailer magazine.

You can connect with her on these platforms:


Arpi Nalbandian


Arpi Nalbandian



Irene Williams
Irene Williams is a marketing and PR pro who’s spent the better part of two decades representing manufacturers in the interior design and home products industry. She’s known best in the design community as the voice behind Crossville, Inc., U.S. maker of sustainable tile collections. Her clients know her as the owner/principal of Msg2Mkt, LLC —a digital marketing and PR agency. Today, she’s also having a blast on Instagram as @tiletuesday where she’s Instablogging about tile trends the world over.

Follow her as TileTuesday on Instagram and Twitter: @tiletuesday.
Connect with her professionally on LinkedIn

Join this Twitter Chat discussion

on Wednesday, October 14th

from 2 to 3pm eastern time

by adding #KBtribechat to your tweets!

Here’s the transcript for this KBtribechat.


Filed under Guest Host Bios, kbtribechat questions, Topic Descriptions