What does it take to design a product line? How do you bring it to market? Do you find yourself dreaming up product to suit a market niche and wonder where to get started? Join cohosts Toni Sabatino of Toni Sabatino Style, designer of the Retro Collection for Baden Haus and Kim Vance, designer and mastermind behind the Whyte and Company line of colored sinks, and founder of Thistle, a marketing agency dedicated to the interior design industry, to chat realities and misconceptions. Using your resources to create product is a dream but what is a realistic return for residual income?
The KBtribechat questions:
Q1. Do you find yourself designing one offs due to lack of available product to suit your design project needs?
Q2. As a designer, how big of a factor is social media and personal branding on your attractiveness to manufacturers for licensing?
Q3. Timing is everything! How important is networking for being in the right place at the right time?
Q4. People tend to think designers get rich with product design. What is your conception of percentage of earning in product design?
Q5. Manufacturers: What attracts you to designers for product collaboration?
Designers: Do you look at company culture when considering alignment with a manufacturer?
Q6. What role does marketing play, and how can you be sure your product is represented the way you want it to be?
Q7. White-labeling your own line versus licensing with an existing brand, which do you think is the most beneficial route to take?
Q8. Do you think that having in-depth product knowledge of the type of product you want to design is necessary before trying to design product for that industry?
Q9. Do you see mainly see designing product as more of a way to make additional income, an interesting artistic project or a way to bolster your brand?
Q10. What are the first steps you need to take in order to reach out to brands that you want to be aligned with?
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on Wednesday, January 31
from 2 to 3pm eastern
by adding #KBtribechat to your tweets!
Here’s a link to the transcript for this KBtribechat.