We wholeheartedly agree with this!
Words of wisdom from Hashtracking:
“When is a hashtag more than a hashtag? When it’s the rallying call of a community!
Community hashtags have been around since the dawn of Twitter. Some of them evolved out of weekly special interest chats, some are the result of a compelling cause, and still others have taken root because of a charismatic individual, whose following has fueled ongoing discussion.
Community hashtags may spring from different sources but they have much in common including:
- A sense of camaraderie and like-mindedness. Community hashtag participants often share similar goals and challenges and are quick to help each other out.
- A desire and willingness to share openly and earnestly, and learn from one another.
- A range of users/skills, from relative newbie to expert.
- An ongoing conversation. Community hashtags, unlike campaign or event hashtags, have no specific end date. While conversations may be scheduled and moderated (as with chats) at a regular hour each week, the conversations spill beyond this time slot and the hashtag remains an open line for comment 24/7
- A non marketing bent. Community hashtags, while not necessarily devoid of marketing messages, serve the community first, and brands second. One of the reasons why it is challenging for brands to establish true community is because the agenda of generating sales often conflicts with the more altruistic goals of community.”