Personalization

How has the search for product morphed from finding the “unique and new” to finding the “uniquely me?

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BLANCO has launched a revolutionary new sink concept called ONE™. The new ONE stainless steel sinks join personalized lifestyles with commanding functionality to create organized culinary and cleaning stations.

By far, the biggest design trend that connects with both consumers and designers is the idea of individualization. We have so many options in front of us each day – we truly believe that there is one product, made just for us and for our life. That is the inspiration for ONE. It’s a sink that lets you customize the features to create a personal workstation.

This KB TribeChat will explore the personalization trend in design today. What products or category of product fit this trend? How has the search for product morphed from finding the “unique and new” to finding the “uniquely me? Are consumers more involved, more taste savvy? Or do they still look to a designer to help them define their own personalized taste? Let’s explore together with marketing expert Christy Emens of BLANCO.

Join us on Twitter, Wednesday, January 29th from 2 to 3pm eastern time!

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BLANCO is sponsoring and hosting this KBtribechat.

Here is the transcript for this KBtribechat.

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