Think outside the Icebox

– a discussion about design inspiration and the creative process hosted and sponsored by Ferguson and Whirlpool – 

“What was the inspiration behind this project?” is a question heard throughout the design industry; and the answer is always unique. Perhaps this is because a designer’s aesthetic is shaped by their every day, personal experiences – whether a brightly colored leaf noticed during an afternoon walk or a beautiful patterned dress spotted at dinner. These small inspirations then influence the creative process and ultimately the end result.

The same is true in kitchen and bath design, an industry where trends are continually evolving as new materials, finishes and technologies are introduced.

Join us for a discussion on inspiration and the creative design process.  Also in attendance will be Jessica McConnell, Lead Designer – Color Finish and Materials from Whirlpool’s Design team, who will share the creative process behind Whirlpool’s Black and White Ice collections.

This kbtribechat will take place on Twitter, Wednesday, October 2nd from 2 to 3pm eastern time.

Here is the transcript for this Kbtribechat.